eCommerce Growth - 5 Underrated Conversion Strategies
In the highly competitive world of eCommerce, every business is striving to improve conversions. While there are many widely used strategies like optimizing the checkout process or improving website speed, some underrated techniques are often overlooked but can significantly boost your conversion rates. These lesser-known strategies can help you gain an edge in the crowded market, driving more sales and fostering customer loyalty. Let’s explore five underrated conversion strategies that can fuel your eCommerce growth.
Incorporate Exit-Intent Popups
Exit-intent popups are often underutilized, but they can make a big difference in saving potential lost sales. These popups are triggered when a user is about to leave the website, giving you one last chance to engage with them before they exit. Exit-intent popups can offer discounts, remind users about items in their shopping cart, or present time-sensitive deals that create urgency.
For instance, if a visitor is about to abandon their shopping cart, you can use an exit popup to offer a small discount or free shipping. This not only increases the likelihood of a purchase but also shows that you value the customer and are willing to go the extra mile to complete the sale.
Pro tip: Keep the messaging in exit popups simple, clear, and aligned with customer needs. Highlight value and urgency, such as “Get 10% off your order if you complete your purchase in the next 15 minutes!”
Leverage Micro-Commitments for Deeper Engagement
Micro-commitments are small actions or decisions that gradually lead customers toward conversion without overwhelming them. This technique works by breaking down the customer journey into manageable steps, encouraging them to take action in a way that feels natural and effortless. Micro-commitments build trust and investment over time, making it easier for users to convert when they reach the final stage of purchasing.
For example, instead of asking visitors to sign up for an account at the beginning of their journey, prompt them to do so after they’ve browsed through products or added items to their cart. Another approach is to use small, interactive elements like quizzes or polls, which allow visitors to engage without feeling pressured to buy immediately.
Pro tip: Integrate micro-commitments by asking for small, low-barrier actions like signing up for a newsletter or creating a wish list. These steps help establish a deeper relationship and increase the likelihood of eventual conversion.
Use Social Proof to Build Credibility
Social proof is a powerful psychological tool that often flies under the radar when it comes to eCommerce conversion strategies. Potential customers are more likely to trust your brand if they see others endorsing your products. This includes user reviews, testimonials, product ratings, and even mentions of how many customers have purchased a particular item.
Displaying customer reviews prominently on your product pages and showcasing user-generated content like photos or videos can significantly influence buying decisions. Adding a “recently bought” or “bestseller” tag to your popular products is another subtle way to harness social proof, demonstrating that others are buying and enjoying your offerings.
Pro tip: Showcase real-time social proof, like popups that show recent purchases or customer actions, such as “John from New York just bought this item 5 minutes ago.” This creates a sense of urgency and trust.
Optimize for Voice Search
Voice search is growing rapidly, yet many eCommerce websites have not fully optimized their content for it. As smart speakers and voice assistants like Siri, Alexa, and Google Assistant become more common, it’s essential to adapt your SEO strategy to include voice search queries. Unlike traditional typed searches, voice search queries are often longer and more conversational in tone. Adapting your content and product descriptions to answer these questions can help you tap into a new stream of traffic that is more likely to convert.
For example, instead of using short, keyword-focused product descriptions, opt for natural, question-based formats. You can also include a FAQ section that answers common voice search queries related to your products or services. This helps your website rank for long-tail keywords and attracts customers who use voice search as their primary method of finding products.
Pro tip: Use conversational language and question-based queries in your content. Focus on local SEO if you cater to a specific geographical market, as voice searches often have a local intent (e.g., “Where can I buy running shoes near me?”).
Implement Retargeting Strategies
Retargeting is a highly effective but often underutilized strategy that can significantly boost conversion rates. Many visitors leave your site without making a purchase, but retargeting allows you to re-engage those visitors through ads across different platforms, reminding them of the products they were interested in. These personalized ads can reignite interest and bring visitors back to complete their purchase.
You can implement retargeting campaigns on platforms like Google Ads, Facebook, and Instagram to serve tailored ads to users who have previously visited your site. For eCommerce, this can be especially effective when you offer personalized discounts, display related products, or feature the exact items they left in their cart.
Pro tip: Set up dynamic retargeting ads that display specific products visitors viewed on your website. Combine these with personalized messaging like “Still interested? Complete your purchase with 10% off!”
Conclusion
By incorporating these five underrated conversion strategies into your eCommerce business, you can drive higher engagement and ultimately boost sales. Leveraging exit-intent popups, micro-commitments, social proof, voice search optimization, and retargeting allows you to tap into customer psychology, build trust, and ensure that your customers are motivated to follow through on their purchase journey.
These often-overlooked techniques can provide you with a competitive advantage, allowing you to engage visitors more effectively and convert them into loyal customers. Don’t underestimate the power of these lesser-known strategies—start experimenting with them today to see the impact on your eCommerce growth.